OpenAI将在ChatGPT图像生成场景测试视觉广告
OpenAI is sticking more ads in ChatGPT
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导读
OpenAI宣布本月晚些时候在美国开始测试新的视觉广告格式，初期会在用户使用ChatGPT生成图片时展示赞助产品和服务图片。广告将与生成图片分开，OpenAI称其不会影响回答，Plus、Pro等订阅用户不会看到广告。
推荐理由
材料显示ChatGPT广告从文字赞助位扩展到图像生成场景，并交代了订阅用户不受广告影响这一边界。
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正文
is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
OpenAI’s latest ad format will put images of sponsored products and services on your screen. The ads, which OpenAI will begin testing in the US later this month, will “initially” appear when you generate images with ChatGPT, according to an announcement on Monday.
The company first brought ads to ChatGPT in February. Until now, ChatGPT’s ads only showed a company’s name, logo, and a link to its product in a “sponsored” section beneath your chat. OpenAI’s visual ad format will similarly remain separate from the image you generate and will “not influence the answers ChatGPT provides.” Ads won’t appear if you subscribe to ChatGPT’s Plus, Pro, or Enterprise plans.
OpenAI notes that it has guardrails in place to determine when a conversation is “appropriate” for ads, with the goal of keeping them out of “emotionally vulnerable, sensitive, or otherwise unsuitable contexts.” The company says it’s testing visual ads with an “initial group of advertisers,” and plans to try out new formats in the future.
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