特朗普想把 AI 改名，可这事儿看着相当「做作」：他惯于把词语反过来用在对手身上（「Little Marco」「Crooked Hillary」，把「fake news」从描述骗局媒体改成贬损整个新闻界），如今他想用同样的魔法推广 AI——把想加速的技术称为「super」、把「artificial」变成新的口头贬义词、宣布反对者是「THE ENEMY」；一些 AI 圈的大人物也在配合他，但他挑中了
Trump’s attempt to rename AI is looking awfully artificial
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导读
文章记录特朗普试图给「人工智能」重新命名的舆论操作。作者指出，总统Donald Trump 向来擅长把词语反手用在对手身上：他第一次成功竞选靠的是「Little Marco」「Crooked Hillary」这类绰号，还把「fake news」从描述骗局媒体的词，扭成了对整个新闻界的贬称。过去几周他显然认为自己能对 AI 玩同样的魔法——把他想加速的一项技术称为「super」，把「artificial」变成他最新的口头贬义词，并宣布反对者是「THE ENEMY」。一些 AI 圈最大的名字确实在配合他。但文章判断，他挑中的是一场语言学上很难打赢的战役——把已经牢固指代一项技术的一个词，靠政治意愿强行改写，历来鲜有成功。这是理解当下 AI 政策与舆论如何被话术塑形的一篇评论。
推荐理由
政治话术与品牌命名的观察文章，切题于 AI 舆论场，但属评论、非行业事实。
主体与标签
Meta#观点/评论#政策/监管
正文
President Donald Trump has a knack for turning words against his enemies. His first successful presidential run was built on monikers like "Little Marco" and "Crooked Hillary"; he changed "fake news" from a phrase describing scammy media outlets to a derogatory term for the press at large. Over the past few weeks, he's clearly decided he can work the same magic to promote artificial intelligence - branding a technology he wants to accelerate "super", while turning "artificial" into his latest go-to pejorative and declaring resisters "THE ENEMY." Some of the biggest names in AI are going along with him. But he's picked a tough linguistic batt …
Read the full story at The Verge.