OpenAI在ChatGPT图片生成加载页测试轮播广告
ChatGPT's new ad format fills the image generation loading screen with product carousels
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导读
OpenAI将在美国测试图片生成加载页的展示广告，广告与生成图像分开并标注为广告，本月晚些时候以首批广告主启动。同时OpenAI扩展衡量工具，广告主可通过Hightouch、Tealium、LiveRamp回传转化数据，并接入AppsFlyer、Adjust、Branch等归因方。ChatGPT自2月起已在40多个国家投放广告，广告年化收入达10亿美元，目标2030年达1000亿美元。
推荐理由
呈现了ChatGPT广告位从对话延伸到图片生成加载页的具体做法，以及配套的转化衡量与品牌安全工具，可用来观察AI产品广告形态的演进方向。
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正文
ChatGPT users in the US will soon see display ads while the chatbot generates an image for them. The ads are labeled as advertising, kept separate from the generated image, and designed to show products in use or the experiences tied to them. OpenAI is launching the test later this month with an initial group of advertisers.
OpenAI is also expanding its measurement tools . Advertisers can send conversion data to ChatGPT Ads through Hightouch, Tealium, and LiveRamp, with attribution providers like AppsFlyer, Adjust, and Branch joining the mix. Through Haus, Measured, and WorkMagic, OpenAI is testing geo-based experiments to gauge actual ad impact. On the brand safety front, the company is running pilot programs with DoubleVerify and Integral Ad Science that evaluate the ad environment without accessing real user conversations. Select advertisers can also set negative keywords to keep their ads from showing up in unsuitable conversations.
OpenAI has been running ads in ChatGPT since February , now in more than 40 countries, and has reached an annualized revenue run rate of $1 billion from ads alone. The company aims to hit $100 billion in ad revenue by 2030 . According to OpenAI, ChatGPT reaches 1.2 billion people weekly, though earlier this year only about 5 percent of users were paying for a subscription .